The survey of 737 American beer drinkers over the age of 21 was conducted via phone on February 25 and 26, 2020. CNN reported that a survey by 5W Public Relations said that 38% of Americans would not buy Corona "under any circumstances" because they associate the name with the coronavirus outbreak, and another 14% said they would not order a Corona in public. There was some reduction in the sales of the brand in China, but not in the United States (where the brand is much more popular than in China and where sales of the brand actually rose by 5% in early 2020), and the sales slump in China affected various brands, not just Corona. ( April 2020) ( Learn how and when to remove this template message)ĭuring the COVID-19 pandemic, the beer saw some controversy due to its similarity in name to coronaviruses. You may improve this section, discuss the issue on the talk page, or create a new section, as appropriate. The examples and perspective in this section may not represent a worldwide view of the subject. Corona was also the title sponsor of the SBK Superbike World Championship from 1998 until 2007. Ĭorona and the Association of Tennis Professionals (ATP) had a 5½–year sponsorship in which Corona was the ATP's premier worldwide sponsor. Corona also sponsored the Mexico national football team. The teams sponsored by Corona are Atlas, Santos Laguna, Querétaro, Puebla, Chiapas, América, Pachuca, Morelia, León, Toluca, and Necaxa.
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In addition, Corona is a "second sponsor" for four of the top-flight professional football teams of Mexico's first division, Liga MX.
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In the United States, Constellation Brands continues to sponsor boxing through Corona, most notably with undefeated featherweight champion Floyd Mayweather Jr.Ĭorona was the title sponsor of the LPGA Tour tournament Corona Championship (later Tres Marias Championship) from 2005 to 2009, and of the NASCAR Mexico Corona Series (now NASCAR PEAK Mexico Series) from 2004 to 2011, the most followed stock car racing series in Mexico.
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( April 2020) ( Learn how and when to remove this template message)Ĭorona was a longtime sponsor of boxing in Mexico, including sponsorship of Saturday night fights on Televisa, but reduced its sponsorship after Anheuser-Busch InBev took full control of the brand. Unsourced material may be challenged and removed. Please help improve this article by adding citations to reliable sources in this section. This section needs additional citations for verification. In the United Kingdom, Canada, Australia, and the United States, smaller, 210 mL (7.4 imp fl oz) bottles of the beer are also branded as "Coronita".
The packaging is otherwise the same in Spain as in Mexico and the United States. In Spain, the beer is branded as Coronita (literally, 'little crown'), as winemaker Bodegas Torres has owned the trademark for "Coronas" since 1907. A draught version also exists, as does canned Corona in some markets. Packaging Ĭorona beer is available in a variety of bottle presentations, ranging from the 207 ml (7.0 U.S. fl oz 7.3 imp fl oz) ampolleta (labeled Coronita and just referred as the cuartito) up to the 940 ml (31.8 U.S. fl oz 33.1 imp fl oz) Corona Familiar (known as the familiar, Litro or Mega). Ingredients Ī truck in Mexico decorated with the Corona brand nameĪccording to Sinebrychoff, a Finnish company owned by the Carlsberg Group, Corona Extra contains barley malt, corn, hops, yeast, antioxidants ( ascorbic acid), and propylene glycol alginate as a stabilizer. A variety of flavored hard seltzers marketed under the Corona brand name was launched in March 2020. Other variants of the Corona beer brand include Corona Light, Corona Premier, and Corona Familiar. It is one of the top-selling beers worldwide, and Corona Extra has been the top-selling imported drink in the U.S.
The brand's most popular variation is Corona Extra, a pale lager. The recipe for the mash bill includes corn as well as the barley malt and hops traditionally used for making beer. It is often served with a wedge of lime or lemon in the neck of the bottle to add tartness and flavor. It is the top-selling brand of imported beer in the United States.
Belgian company AB InBev owns the beer in all other markets. Corona ExtraĬonstellation_Brands(USA operations), AB InBevĬorona is a brand of beer produced in multiple breweries in Mexico and imported to markets around the world. U.S.-based Constellation Brands owns Corona in the U.S. For the song by Shwayze, see Corona and Lime (song).
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